Cloudnine Realtime
We hear this question asked more and more: if I don’t have internet access and I’m in the Cloud, I won’t have access to any of my data? Yes, correct – but I think the bigger question is – if you were on your current system and lost internet, what would you do? You wouldn’t have email. If you…
read moreThere are a myriad of reasons to move to the Cloud and utilize QuickBooks hosting solutions. Here are our Top 10 reasons and we think David Letterman would be proud… 10. Work Anytime, Anywhere 9. Automatic offsite backups 8. No more sending Accountant’s Copies back and forth 7. Full Desktop version in a multi-user…
read more(Editor note: The new Cloud Summit 2012 site is live and we have a early savings offer if you wish to make arrangements now – Welcome to Cloud Summit 2012) The Cloud is comprised of many different solutions and all of the providers that deliver your Cloud products are experts on their own product or…
read moreWhen Cloud Hosted Application & Load Speed Isn’t Everything It’s funny the things that are “deal breakers” for firms looking to move to the Cloud. Recently, a colleague asked me about the approximate connect time with hosted solutions. “Is it 3 minutes, 2.5, under two minutes?” I believe this was her exact question. In fact,…
read moreManagement guru Peter Drucker once famously said, “that which can be measured, can be managed.” And this certainly applies to marketing. Think of it as keeping score. You want to find out what’s working and what’s not, what are the hot buttons of your prospects. Keeping score will allow you to measure the effectiveness of…
read moreNo-one should have ‘/Marketing’ in their job title. When Marketing gets added to a job description it immediately becomes the second priority. In tax season there’s no way marketing is going to happen when it falls to the Admin/ Marketing person. And while marketing is everyone’s responsibility, it’s also an important function that requires a…
read moreYou can’t be everything to everyone – and you shouldn’t try to be. Instead focus your attention and energy on a particular service or industry. The more specialized you are, the more success you’ll achieve. You’ll become a famous person for specific services or your expertise in a particular industry will become sought after. This…
read moreToo often marketing is only done when there is capacity to fill. If this is your strategy, you will be disappointed with the results. For best results, marketing needs to be consistent. You need to create an activity plan outlining the activities you are going to do, who is going to do them and when…
read moreNever assume you know what your clients want or what they’re thinking. If you do you risk losing them. In a survey done by the 2020 Group of over 12,000 entrepreneurs, more than 45% of respondents said they are “open to talking to a new accountant”. This number is significantly higher than accounts think.…
read moreWhen was the last time you said thank you? Unfortunately it’s something we don’t say often enough. However from a marketing standpoint a sincere thank you will immediately set you apart from the competition. Just start with the top 20% of your clients. Thank them following an engagement; thank them for being a longstanding client;…
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