Marketing Tip #1 – Say thank you

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When was the last time you said thank you? Unfortunately it’s something we don’t say often enough. However from a marketing standpoint a sincere thank you will immediately set you apart from the competition. Just start with the top 20% of your clients. Thank them following an engagement; thank them for being a longstanding client; and make sure you thank them for a referral or introduction.

Encourage your team to get involved, 5 thank you cards a week shouldn’t be too much of a burden, and before you know it your client base will be covered. For the greatest impact, handwrite your cards – blank cards with your logo on the front are extremely versatile and inexpensive. If you’re sending a printed letter, make sure you sign them as a printed image of a signature lacks sincerity.

So what do you say? Keep it simple.

Hi John,

Just wanted to drop a quick line to say thank you for being a client. We truly value our relationship with you and hope we are able to bring value to you and your business. We’re always here to help, so please give us a call if there’s anything we can do.

Best wishes

So what results can you expect? It’s difficult to measure, however increased referrals, improved goodwill will certainly flow from regularly saying thank you.

Another tip. In addition to saying thank you – also say welcome. A welcome letter (and “welcome to ABC Accounting” in the first line of an engagement letter doesn’t count) for new clients will definitely differentiate you from firms they have previously worked with.



Sarah Gardiner

All stories by: Sarah Gardiner