Accountant Blogging IS Marketing – – Why You Should Be Writing Often To Your Website
Leveraging localized keywords with accountant blogging can be your secret weapon for driving a lot of great business to your website, as well as developing many more new clients. Blogging allows you to go after keywords and provide targeted content that business professionals are looking for on a daily basis.
– See also: Web Search Optimization For Accounting Firms
Google is a “search” engine. This means that people are using Google to search for answers, valuable resources, “how-to” info, and professionals like you who can help them solve problems in life and in business. These stats about accountant blogging will boggle your mind at how powerful it is a marketing and branding tool:
- Accountants with blogs generate 126% more leads than those without.
- 81% of US consumers trust advice and information from blogs.
- 61% of US consumers made a purchase based on a blog post.
- Websites with blogs have 434% more indexed pages and 97% more links. That means it’s easier for search engines – and potential customers – to find you.
- The most successful B2B marketers rate blogging as the most effective content marketing tactic.
- According to the HubSpot study, companies that blog once or twice per month generate 70 % more leads than those who don’t blog at all.
- Companies with 51-100 pages on their website generate 48 percent more traffic than those with 1-50 pages. You could reach that 51-page threshold in less than one year by blogging regularly.
- Companies nearly double their sales leads by increasing blogging frequency from 3-5 times per month to 6-8 times per month.
- 70% of people discover a company through articles versus paid ads.
Accountant Blogging IS Marketing
CPAs represent some of the brightest minds in American business, and yet your profession is one of the most under-appreciated and under-utilized industries in our country. Your industry is sitting on top of an oil field and too many are showing up with a Black & Decker drill. The market share that is left to tap into is still enormous, and that is due to this one critical omission in your own marketing education.
YOU WERE NOT EFFECTIVELY TAUGHT AND APPRENTICED ON WHAT MARKETING IS AS A SUBJECT, AS WELL AS ITS VARIOUS METHODOLOGIES OF APPLICATION IN THE REAL WORLD.
Sure, you took a course or two on Marketing in college or at a university. Additionally, you may have even read a book or two, as well as attended some seminars that gave you some really great marketing tips. But the real test of marketing is this: Are you generating tons of new business, while also generating a high level of prosperity from your existing client base?
Marketing is not a neat logo. I say this because one CPA told me, “Yes, we’re marketing. Look at my new logo.” Marketing is not about having a conservative website, a tri-fold brochure or the other bits and pieces that are just that. Marketing starts with a concept and an ethos that develops and builds from research and a strategy. This strategy then drives the tactical of the new logo, the brochures and the hundreds of other bits and pieces that work together in tandem to build a powerful brand. Branding takes times, but like money, it too builds as a valuable investment over time.
Marketing is usually the red-headed step child in the business world. It gets ignored, abused and otherwise maltreated when times get tough. When times get tough is the exact time when you have to double down on your marketing, getting smarter about it and then becoming more resolute in the execution of your marketing plan. Marketing is as much a know-how as it is a discipline, just like managing an investment.
A Winning Accountant Blogging Strategy
I am going to give you a simple accountant blogging strategy that will not only position you as an authority, but will drive new customers to your practice.
- Hire a well-vetted SEO expert to do keyword research for your specific services and geographical area. Ideally, you find about 20 great keywords phrases such as, “Best CPA Los Angeles.”
- Write blogs posts, once or twice a week, around those keywords. If you cannot write, hire a writer to develop a 600-700 word article. Locate retired accounting professionals who would love some extra income writing articles. By the way, if you can make your blogs posts longer, even better, because Google loves long content.
- Share these blog posts on your social media channels.
- Email your best blog articles once a week.
- Retweet these articles once a week, to show Google some “social signals.”
- Have your staff and even some of your clients contribute articles to your blog. People love to see their name up in lights and they will share their post (which is on your blog) to their social media contacts.
Accountant blogging is marketing because blogs are a trusted online source for people to discover valuable information and brands who can help them with the services that they need.
Edwin Dearborn has been referred to by The Orange County Register as a “marketing expert.” Edwin has delivered hundreds of workshops and presentations to thousands of business professionals on communication, organization, and marketing, sharing his unique insight into people and business strategies.He has personally coached and lectured to over 10,000 business professionals for 20+ years. Follow Edwin on Twitter