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Practice Marketing Tips

Accounting Firm SEO – part 1

SEO or Search Engine Optimization, for accounting firms and other professional practices, is a procedural strategy whereby a CPA firm expends some of its money and/or valuable time systematically adjusting its Internet-based content and related website factors with the goal of ranking higher in the ‘organic’ (or natural) search engine results served up by Google…

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Eight Key Questions To Ask – Before You Commission A New Website Design

When a new website design or redesign is being contemplated, ensuring that it’s to be built right is important to achieving +ROI But, what exactly comprises a new website design that is built “correctly?” Is it the architecture? Is it the functionality? To lay a solid foundation, here are 8 important marketing questions business owners should ask their…

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Best Accounting & CPA Firm Slogans

“Every company hopes to create an advertising tagline for their product or service that stands the test of time, but Philadelphia’s N.W. Ayer & Son was behind one that may last, well, forever. Frances Gerety, a copywriter for the now-defunct agency, coined “A Diamond is Forever” in 1948 for Johannesburg, South Africa, diamond company DeBeers,”…

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Does Your Practice Marketing Need A 'Referral Engine?'

Source: Catalyst Enterprise Solutions Most business owners and accounting practice marketing managers believe that whether clients and customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct wired deep in the brain. And smart professional practice marketing managers and other…

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Social Media Use Survey of CPA Firms

According to results of the 2011 CPA Social Media Survey, LinkedIn and Facebook are the two most popular social media used by CPAs and accountants. Source: Barry MacQuarrie –  Click for Survey Results PDF A 2011 survey,  conducted for the the second year, had the goal of determining if accounting professionals are adopting or avoiding social media.  More than 650…

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Blogging for CPAs part-2

Business blogging is not new, it started over a decade ago. And blogging for CPAs is important to the marketing efforts of small and medium size accounting firms. A major important  aspect of business blogging for CPAs is in-bound lead-inquiry generation via organic search.  Regular blogging increases search visibility by a significant measurable metric, and that means more…

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Business Blogging for Accountants – part 1

This is the first part in a series: Business Blogging for Accountants, Lawyers and Other Business Owners and Practice Managers. We are hearing a lot of talk these days: “The end of business blogging…,” The death of business blogging…,” yada yada. And truly, blogging stats are going down a bit from previous all time highs. What with the many…

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Marketing Tip #6 – Keep Score!

Management guru Peter Drucker once famously said, “that which can be measured, can be managed.” And this certainly applies to marketing. Think of it as keeping score. You want to find out what’s working and what’s not, what are the hot buttons of your prospects. Keeping score will allow you to measure the effectiveness of…

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