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Accountant Marketing

Blogging for CPAs part-2

Business blogging is not new, it started over a decade ago. And blogging for CPAs is important to the marketing efforts of small and medium size accounting firms. A major important  aspect of business blogging for CPAs is in-bound lead-inquiry generation via organic search.  Regular blogging increases search visibility by a significant measurable metric, and that means more…

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Business Blogging for Accountants – part 1

This is the first part in a series: Business Blogging for Accountants, Lawyers and Other Business Owners and Practice Managers. We are hearing a lot of talk these days: “The end of business blogging…,” The death of business blogging…,” yada yada. And truly, blogging stats are going down a bit from previous all time highs. What with the many…

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Cloud9 Hosts February 'Practice Growth Principles' Training

Cloud9 ‘Growth Principles’ Training in February to Focus on Best Accounting Practices & Cloud Services for  Growing Your Firm Cloud Solution Provider and industry leader, Cloud9 Real Time, is hosting an in-depth training opportunity next month with its CEO, Robert Chandler. The Cloud9 Growth Principles two day seminar is intended for Accounting and bookkeeping Professionals who…

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Marketing Tip #6 – Keep Score!

Management guru Peter Drucker once famously said, “that which can be measured, can be managed.” And this certainly applies to marketing. Think of it as keeping score. You want to find out what’s working and what’s not, what are the hot buttons of your prospects. Keeping score will allow you to measure the effectiveness of…

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Marketing Tips from a Lemonade Stand

The title alone is eye-catching however the content from a recent article, and the lessons learned, are priceless.  Incorporate a few more marketing ideas below based on the lessons from the lemonade stand. Free Information Plenty of great content, helpful information and free articles with practical solutions, are to be included with this content. Having…

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Accountants' Website Necessities

It is essential in today’s technology based world that accounting practices establish a professional presence and utilize premier websites to communicate with clients as well as prospective customers. Some of the benefits to having a professional website are: • Increase Visibility • Define Vision • Service for your Clients • Ability to Release Time Sensitive…

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