3 Simple Ways to Improve Your Corporate Image

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In the modern age, consumers don’t just care about the quality of products and services. They want to know what a company stands for. A corporation’s identity can mean the difference in being a market leader or follower. Here are 3 simple ways to improve your corporate image.

Be Active on Social Media – Even with the unbelievable growth of social media, many companies ignore their social media presence. They will create an account online and just let it sit idle. These organizations run the risk of only having complaints flood their online presence and lose sales in the progress due to a perceived negative image.

Create engaging conversation on your social media accounts. Connect with your audience and don’t just sell them your product. Talk to them as you would a friend and not a salesman. This will build trust with the community and when it’s time to buy, they will think of your brand first.

Become a Thought Leader – If you don’t already have one, start a blog. Provide content that is useful to the community. Articles don’t have to be long, but should provide useful information that your audience is interested in. Having an effective blog builds credibility and consumers tend to forge a strong loyalty to the brand.

Be Active in the Community – Helping the community is always a win-win situation. Not only does it build good karma, it also improves the internal corporate culture. Employees who are active in the company’s community endeavors tend to be more engaged overall morale is improved. A well planned community engagement program creates a positive buzz and an affinity from consumers.


Sarah Gardiner

All stories by: Sarah Gardiner