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Posts Tagged :

Search Optimization

Accounting Firm SEO – part 1

SEO or Search Engine Optimization, for accounting firms and other professional practices, is a procedural strategy whereby a CPA firm expends some of its money and/or valuable time systematically adjusting its Internet-based content and related website factors with the goal of ranking higher in the ‘organic’ (or natural) search engine results served up by Google…

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Eight Key Questions To Ask – Before You Commission A New Website Design

When a new website design or redesign is being contemplated, ensuring that it’s to be built right is important to achieving +ROI But, what exactly comprises a new website design that is built “correctly?” Is it the architecture? Is it the functionality? To lay a solid foundation, here are 8 important marketing questions business owners should ask their…

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Blogging for CPAs part-2

Business blogging is not new, it started over a decade ago. And blogging for CPAs is important to the marketing efforts of small and medium size accounting firms. A major important  aspect of business blogging for CPAs is in-bound lead-inquiry generation via organic search.  Regular blogging increases search visibility by a significant measurable metric, and that means more…

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Business Blogging for Accountants – part 1

This is the first part in a series: Business Blogging for Accountants, Lawyers and Other Business Owners and Practice Managers. We are hearing a lot of talk these days: “The end of business blogging…,” The death of business blogging…,” yada yada. And truly, blogging stats are going down a bit from previous all time highs. What with the many…

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