Marketing Tip #6 – Keep Score!

Management guru Peter Drucker once famously said, “that which can be measured, can be managed.” And this certainly applies to marketing. Think of it as keeping score. You want to…

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Marketing Tip #4 – Get Focused

You can’t be everything to everyone – and you shouldn’t try to be. Instead focus your attention and energy on a particular service or industry. The more specialized you are,…

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